• Google My Business

  • Google My Business Optimization

    Most business owners with a website are looking for ways to get noticed in the search results. Updating your entry in Google My Business will ensure the accuracy of your business’s information on Google and any third-party apps or services that depend on Google to get their data. To get started, you need to claim your listing. Once you’ve verified your Google My Business listing, you can fill in all the necessary details and check how your listing is doing. This verification process is required because Google wants to confirm that your business is legitimate and that you are the business owner. You’ll have the opportunity to update your business’s NAP: name, address, phone number, and specific details like your open hours. You’ll have the chance to write out common questions and answers about your business (and have them appear on Google Maps).

     

    Using Google My Business also improves your business’s visibility. A lot of third-party sites rely on Google for their data, so completing your business profile will enhance your chances of showing up on them. Google will also have more data to classify your business, so it’s likely that you’ll show up for relevant local searches.

     

    Google My Business gives you the opportunity to upload photos and videos, which might show some of your best products and services. Whatever you choose, you’ll have full control over the images your customers see when they encounter your business for the first time.

     

    Google also offers businesses insights,” or analytics data that show exactly how and when customers are finding your entries. With this data, you’ll be able to figure out how customers are finding you and where they don’t see you. With data like that, you can adjust your campaigns to better your visibility to your specific target audience.

     

    The capability to create “posts,” or content that search users will see when evaluating your business. These can be almost anything; limited-time offers and promotions that drive more sales, or posts that provide value to your customers. Think of it as free advertising that you can use to improve your sales or reputation.

     

    Speaking of sales, if your business takes appointments, Google My Business will give you the chance to accept Online bookings. This is convenient for customers looking for services like Dry Cleaners or Hair Salons, as they can schedule an appointment or pick up and delivery without ever leaving your Google My Business page.

     

    Business’s reviews are a valuable component of your search engine optimization strategy. With a Google My Business account, you’ll have the capacity to mold all your Google reviews into a dialogue. You can see all the reviews a customer has left, and answer them if need be. It’s the perfect chance to make a bad situation good or reward your top customers for recognizing your outstanding service.

     

    Local results rely on relevance, distance, and prominence to where the searcher is located. These factors help to find the best match for your search. Google algorithms might determine that a business that’s farther away from your location and is likely to have what you’re looking for than a company that’s closer and may be placed higher in the search results.

     

    It’s important to remember this is not a set it and forget it type of thing. Things change your business changes, monitor reviews and stay on top of things. It can be devastating if your business listing doesn’t perform as well as you’d like to keep putting in the time, and it will work. See you at the top.